THE POWER OF VULNERABILITY IN TELLING YOUR STORY
REACHING PEOPLE AT A DEEPER LEVEL, CREATING TRUST
According the Stakla’s survey, 86% of consumers say authenticity is important when deciding what brands they want to support. And if your target audience is millennials, they are all about authenticity at 90%! People often are their brands today, especially online.
How do you become authentic? Quite simply, by taking risks and showing vulnerability. Your relationship with the consumer becomes deeper than your service or product – it’s all about trust. This is nothing new to us, right? Trust has become the most important commodity in today’s world on so many levels.
How do you share your Vulnerability? You share it through Storytelling. Why? because Storytelling creates a human connection unlike anything else. Something magical happens when you are transparent although it takes courage to step up and do it, it is all worth it when people sit up and take notice. They begin to trust, and a relationship is formed.
Let’s build your story.